Building Stable Financial Futures Since 2019
We started with a simple idea: businesses in Vietnam's growing economy deserve honest financial guidance without the corporate jargon. Six years later, we're still that same team—just with more stories to share and better questions to ask.
How We Got Here
Every business has turning points. These are ours—the moments that shaped how we think about financial stability and why we do what we do.
The Coffee Shop Conversation
Started in a Hòa Bình café with three colleagues frustrated by how complicated financial analysis had become. We wanted to strip away the unnecessary and focus on what actually helps business owners sleep better at night.
The Pivot Nobody Expected
Pandemic forced us to rethink everything. Turned out businesses needed clarity more than fancy reports. We rebuilt our approach around practical questions and real-time adjustments instead of annual reviews.
Expanding the Conversation
Added educational workshops after clients kept asking the same smart questions. Now we teach financial literacy alongside our analysis work—because understanding beats impressive spreadsheets every time.
Where We Stand Today
Supporting over 80 businesses across northern Vietnam. Still small enough to know each client by name, still focused on making financial stability accessible without dumbing anything down.
What Actually Matters to Us
These aren't poster board values. They're the principles that guide how we work when nobody's watching—and the standards we hold ourselves to when things get messy.
Clarity Over Complexity
Financial analysis doesn't need to be confusing. We explain things in plain language because if we can't make it clear, we probably don't understand it well enough ourselves.
Context Beats Templates
Your business isn't a generic case study. We spend time understanding what makes your situation unique before suggesting anything—because cookie-cutter advice rarely survives contact with reality.
Honest Assessments
Sometimes the answer is "I don't know yet" or "this needs more information." We'd rather tell you that than pretend we have all the answers after one conversation.
Long-Term Thinking
Quick fixes might look good on paper, but they usually create new problems down the road. We focus on building stable foundations—even when it takes longer.
How We Actually Work
Our process isn't revolutionary—it's just thorough. We ask better questions, look at patterns others miss, and build analysis around what matters most to your specific situation.
Discovery Phase
Most firms rush this part. We don't. Before analyzing anything, we spend time understanding your business context—not just numbers, but the decisions behind them and the goals driving everything forward.
- Deep dive into current financial structure and historical patterns
- Stakeholder interviews to understand different perspectives
- Industry context research specific to your market position
- Risk tolerance assessment based on real scenarios
Initial Assessment
We map out where you are right now—the good, the challenging, and the unclear. No sugar coating, no jargon walls.
Analysis and Planning
This is where we dig into the data—looking for patterns, testing assumptions, and building models that reflect your actual business environment. We don't just run standard reports. We customize every analysis based on what we learned in discovery.
Ongoing Monitoring
Financial stability isn't a one-time achievement. We set up regular check-ins and tracking systems so you can spot changes early. Think of it as maintenance rather than crisis management—much less stressful for everyone involved.
Meet Someone on Our Team
We're a small group—eight people total. Here's one of the folks you'll probably talk to if we end up working together.
Linh Nguyen
Senior Financial Analyst
Been with us since 2020. Before that, spent five years at a corporate consulting firm in Hanoi—left because she wanted to work more closely with actual business owners instead of writing reports for executives who never read them. Has a particular talent for spotting cash flow issues before they become emergencies. Outside work, she's restoring a 1970s motorbike and will talk your ear off about carburetor maintenance if given the chance.
